Advertising Theme: Guys on Sofas
Ad Campaign Title: "Always... CK-One"
Client: Calvin Klein Perfumes, Inc.
Media Format: Full-color magazine insert with pop-out format. Ran in GQ, Esquire, Men's Fashion, Clothes Weekly, and Guy's Best Styles
Goals: To reinforce the CK-One brand, and let guys know that it's OK to wear perfume while you play video games or eat buffalo wings.
Note: Click here to read an interview about the development of this ad campaign.