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Advertising Theme: Guys on Sofas Ad Campaign Title: "Always... CK-One" Client: Calvin Klein Perfumes, Inc. Media Format: Full-color magazine insert with pop-out format. Ran in GQ, Esquire, Men's Fashion, Clothes Weekly, and Guy's Best Styles Goals: To reinforce the CK-One brand, and let guys know that it's OK to wear perfume while you play video games or eat buffalo wings. Note: Click here to read an interview about the development of this ad campaign. Previous Theme: Guys on Sofas 1 | Next Theme: Chart People Home: homepage |
