Ad Campaign Samples:

Advertising Theme: Guys on Sofas

Ad Campaign Title: "Always... CK-One"

Client: Calvin Klein Perfumes, Inc.

Media Format: Full-color magazine insert with pop-out format. Ran in GQ, Esquire, Men's Fashion, Clothes Weekly, and Guy's Best Styles

Goals: To reinforce the CK-One brand, and let guys know that it's OK to wear perfume while you play video games or eat buffalo wings.

Note: Click here to read an interview about the development of this ad campaign.

Previous Theme: Guys on Sofas 1 | Next Theme: Chart People

Home: homepage