Advertising Theme: Chart People (i.e. Crazy Baby and Professional Woman)
Ad Campaign Title: "Save Up To 70%"
Client: BellaQuote Title Insurance Company
Media Format: Internet pop-up ads. Ran on email accounts and online newspaper accounts. 60,000 hits in two days. (Internet record for a title insurance-related pop-up.)
Goals: Show wealthy clients about exclusive title insurance options for title asset management. Encourage title planning through title insurance and show how you can grow to be a rich elderly gentleman. Learn about a delightful duo: Crazy Baby and Professional Woman.
Note: Click here to learn about BellaQuote. (This link is not maintained or endorsed by Joey the Midwife.)