Advertising Theme: Urban Fantasy
Ad Campaign Title: "Urban Jungle"
Client: Verizon Telephone Services
Media Format: Billboard campaign. Ran in nine freeways and highways. Full highway saturation market model. US-95, I-40, and Route 34.
Goals: Convey the energy and intensity of a city environment for people who use cell phones, speakerphones, office phones, speed-dial phones, and pay phones (all made by Verizon). Show the energy that comes from having meetings and saying "Hi" to your boss on the phone. Get money on the phone. Go to the cafeteria and eat a phone.